From the turn of the millennium to the 2010s

After elementary school, I went to the Bethlen Gábor New Real High School for high school. I was interested in a lot of things related to society and the media, so I tried myself in many things after my high school years. The arts were not left behind, I danced, played the piano, and sang very, very much, always from my soul, which also filled me with “superpowers” and so much energy.

During these years, I experienced that the energy we give to others comes back to us, so I always try to dance, sing and laugh a lot. But it does matter what living conditions and lifestyle define us. I had to experience this firsthand, although I am not proud of it, I know that there was a good reason for everything.

From 2011 to 2017

As I mentioned earlier, after my high school years, I tried myself in many things, looking for my way to exploit my potential, to follow my destiny that the universe has imposed on me.

I believe that each step we take leads to our goal in life, to our path, which we have to tread and walk ourselves. I studied marketing and communication at Wekerle Sándor College, and then I applied to the sociology department of the Károli Gáspár University of the Reformed Church.

By combining marketing and sociology, I gained a deeper understanding of the mechanisms behind decisions and the social systems that make the world and culture run. It was around this time that I realized that the consumer society, capitalism, rested on unsustainable pillars. However, I thought that I needed to acquire more knowledge, and I thought that politics and political science were the way to get to active action.

Therefore, in 2017, I went to the MA in political science at the Corvinus University of Budapest, where philosophy, political systems and their driving forces caught my attention, and radically guided me towards new horizons. Looking back, I made good decisions, because the knowledge I equipped myself with during these years took me to the next stages.

From 2023 to January 2024

In October 2023, the idea of the BonsAI HorizON agency was born, which I dreamed up with my partner, Richárd Dávid. The company is not only engaged in creative solutions, web development and marketing. We have participated in countless conferences to broaden our knowledge and look for points of contact that can bring fruitful, creative cooperation to all parties.

We have created various sectors, such as BonsAI Digital, BonsAI Content, BonsAI Sustain, BonsAI Philosophy, and countless other sectors, which you can find out more about on the BonsAI HorizON website. And if someone works with us, we undertake to buy 10 saplings per month per service on behalf of the company/brand, which we implement in partnership with MyForest. Those who feel like it can even join us for the plantings, we are very happy to participate and to be able to do something for nature together, together, and give back through our operation.

We started implementing the idea of the BonsAI Garden community garden in January 2024, with the help of one of my dear friends, Ákos Nagy. My sweetheart and I wanted to use our plot in Szentendre, which became the basis of the concept of a community garden. With this, we would like to support local solutions and promote the importance of vegetables, fruits and herbs grown by ourselves.

It was at this time that I got to know the methodology of design thinking, with which my life, my thoughts, my actions and my willpower underwent an amazing transformation. I am grateful for all the experiences I have had during these years with my whole being. In addition, I must also mention philosophy, which provides strength and energy as a shield in my everyday professional and private life.

From 2018 to 2022

From 2018 onwards, I really started to feel the need for radical changes in my private life as well. As soon as I graduated from political science, I switched to search mode. I have read a lot about the world, the state of the world, the future of humanity, sustainability and the unsustainable social structure of our time, spiritual and spiritual paths, and of course philosophy.

All this happened in order to gain an even broader knowledge of the reality that surrounds me in the world. And of course, to shape myself, to become the change I want to see in the world. I had to recognize my addictions, all the bad habits that bound my mind, my soul.

I vowed complete abstinence in May 2021, that is, I banished alcohol from my life, which twisted and dominated my personality and behavior. With this, I finally took control, the reins over my life, my thoughts, my functioning. Of course, it was not easy, it was a very difficult period full of battles raging within myself, but the boundless patience and support that my partner provided made it possible and laid the foundation for success.

This led me from a carnivorous lifestyle to a vegetarian/vegan lifestyle, which we took in June 2021, together with my partner. Because together, with joint efforts, everything is always easier, making decisions related to lifestyle changes and also following them.

February 2024 to 2025

I will be working as a digital marketing philanthropist from 2024 onwards, who believes that a green approach and sustainability are essential in business to preserve the future of nature and our planet. In order to expand my professional knowledge, I completed the sustainability manager training organized by the Green Business Academy, which was the first sustainability manager training in Hungary.

During the training, I was able to learn to navigate topics related to sustainability and ESG, identify the most important sustainability challenges and problems, and assess the sustainability-related needs of key stakeholders and stakeholders.

With the help of this knowledge, I became able to compile action plan proposals for more sustainable operation and represent the strategic directions of sustainability towards key decision-makers.

This year, our goal is to promote the importance of sustainability, adaptation, permaculture gardening, plant-based and vegan eating, and many other relevant topics and their steps and implementations more widely in cooperation with our partners. In addition to shaping attitudes, we want to build a community who believe that we can achieve change together and together, no matter how big the headwinds are, we can do anything if we join forces to do our job.

I am grateful to everyone who cooperates with us as partners for common goals, whom I have been able to get to know during my journey, so that we can fulfill everything that is most important today: to save the only place, our beloved Earth, where we can live, because – to quote Mihály Vörösmarty – “there is no place for us in the big world, no matter what fate blesses us or beats us, we have to live and die here.”

A Year of Deepening, Structuring, and Maximizing Impact

In 2025, the professional and values-based initiatives launched earlier were consciously deepened and took on a more structured form. The emphasis was increasingly on ensuring that sustainability, ethics, and communication were not treated as separate areas, but rather functioned together as a mutually reinforcing system.

Throughout the year, I actively worked on projects for the Ökoszolgálat Foundation, where I supported the promotion of environmental awareness by creating content, developing creative materials, establishing and managing social media presence, and managing Meta ads.

As part of my collaboration with the Beeco team, I performed SEO-focused tasks: improving and optimizing website content, crafting Google snippets, creating SEO resources and professional guides, and providing consulting to foster a more sustainable and transparent online presence.

In 2025, I officially began my doctoral studies at the ELTE Doctoral School of Philosophy. My research focuses on moral responsibility toward future generations and non-sentient beings, with particular emphasis on issues of intergenerational ethics and environmental ethics. For me, academic work this year was even more closely linked to practical thinking and the long-term consequences of decisions made in the present.

It is an honor for me to serve as a Board Member of the Hungarian Sustainability Professionals (HSP, formerly Sustainability Business Academy / SBA) Network in 2025, where I can contribute to achieving their goals through marketing planning, communications, and strategic consulting.

For me, 2025 was a year of more mindful presence, in-depth professional work, and long-term commitment—a year in which it became increasingly clear that ethical thinking, sustainability, and communication can only bring about real change when they work together.